I confess I originally wasn’t going to watch the Royal Wedding of Prince William and Kate Middleton… …(now the Duke and Duchess of Cambridge, of course)… …but I did in the end. And what a wonderful occasion. Couple of things to note for copywriters and marketers… 1) The enduring power of stories and symbolism
Why The Brand Didn’t Live Happily Ever After…
Couldn’t resist posting this wonderful cartoon from Tom Fishburne… Ties in nicely with recent posts about storytelling. Well worth reiterating the point that one of the most common mistakes in marketing and advertising is…
Add Some Voodoo To Your Marketing Mix
No excuse needed to post a cartoon from the great Tom Fishburne… …but check out the full post “idea voodoo” for a wonderful example of some very smart marketing… …you might even say it’s an example of adding some voodoo to the marketing mix!
“Taken” – Great Example Of Tight Scripting And Writing
Been doing some work lately on copywriting for video and scripting videos for clients. That’s given me plenty of excuses (not that I need them!) to take a look at movie trailers… …to get ideas and inspiration. Movie trailers are a very specific form of advertising and copy, when you think about it. The call […]
Fantastic Example Of Concise Copywriting
A few weeks back Frank Kern was causing a bit of a storm with his marketing for his “Mass Control” program. One of the tips he shared was what he referred to as John Carlton’s 3-step copywriting formula. To recap, it’s… 1. Here’s what I’ve got. 2. Here’s what it will do for you. 3. […]