Wonderful cartoon from “marketoonist” Tom Fishburne to kick off 2012… “Product proliferation” or “line extension” is one of the biggest mistakes made in the conventional marketing arena… …and there are useful lessons for direct response marketers. Line extension sounds such as sensible and logical strategy. The justification is usually along the lines… 1. It’s a […]
Why The Brand Didn’t Live Happily Ever After…
Couldn’t resist posting this wonderful cartoon from Tom Fishburne… Ties in nicely with recent posts about storytelling. Well worth reiterating the point that one of the most common mistakes in marketing and advertising is…
Marketing And The Social Media Ghost Town
The deserted town on the high plains with tumbleweed blowing through is a staple of western genre movies… …and the cyber-equivalent seems to be cropping up in social-media land… This wonderful cartoon from the great “marketoonist” Tom Fishburne says it all. One of the downsides of social media for small businesses is…
NOT Direct Response Copywriting
Another wonderful cartoon from Tom Fishburne that sums up the difference between direct response copywriting and much of mainstream advertising… Now, I confess to being a fan of “Mad Men”… …and I think this is a little unfair to Don Draper and company. Sure, Don is very focused on being “creative” but…
One Of The Biggest Copywriting Blunders…
Wonderful cartoon from the great Tom Fishburne… …neatly sums up one of the most common (and most damaging) mistakes made by amateur and rookie copywriters. Come to think of it, a lot of people who should know better get caught up in this. Always remember, it’s NOT about you and your product or service. It’s […]