The May 2015 meeting of the GKIC London Chapter took place on Tuesday 19th at “The Happenstance” near St. Paul’s in London. David White kicked off the meeting with a presentation covering… …”3 Reasons Everybody Should Be An Info-Marketer”. The BIG point of the presentation is that you don’t have to be an “Info-Marketer” to […]
GKIC London Chapter – Meeting 21 October 2014
The October meeting of the GKIC London Chapter was held on Tuesday , 21 September at “The Anthologist”. The aftermath of Hurricane Gonzalo was the cause of the late arrival of our main speaker so there was an unexpected bonus presentation from Moe Nawaz, trusted mentor and strategic advisor to top companies around the world. […]
Looking Ahead – Marketing Calendar December 2013
Time to look ahead and consider what’s available to the smart direct response marketer to create… …a marketing calendar for December 2013. Events, occasions and anniversaries that we can use as the foundation for marketing campaigns and promotions. December of course means… …CHRISTMAS… …with the NEW YEAR not far behind as a marketing event. PLEASE […]
Drayton Bird’s EADIM 2013 Direct Marketing Conference
Attended the last-ever EADIM (“European Academy Of Direct And Interactive Marketing”) conference from October 10-12, 2013. Presented by the great Drayton Bird, this was a three day event choc-full of stimulating, insightful and entertaining presentations highly relevant to anyone involved in direct response marketing. I confess that my main reason for attending was simply to […]
Looking Ahead – Marketing Calendar September 2013
Welcome to the regular “Looking Ahead” feature where we consider the coming month, September 2013… …and the events, occasions, anniversaries and holidays that smart direct response marketers can use as the foundation for event-driven marketing promotions. It’s a time of a change of seasons… …Autumn in the north and Spring in the south… …and these […]