Received a solicitation from Amex yesterday for a Gold Card. Now, in my humble opinion, the classic “Quite frankly” Amex letter is one of the all time great pieces of direct response copywriting. Lost count of how many times I’ve written it out longhand. So it was with a great sense of disappointment…
So, What Was The “Secret Tip” For Copywriters And Marketers?
A few posts back in “Stop Press! Australian Copywriting Genius Attacked By Crazed Online Marketing Guru…” I talked about attention grabbing headlines. I also mentioned that there was another “hidden” copywriting and marketing lesson in that post. What I was referring to is what’s called the “Zeigarnik Effect”. This is, put simply, the need for […]