Better Conversion Tip #11 – Test Different Testimonials If you can swing it, adding a celebrity endorsement will always help to establish credibility. And the celebrity doesn’t have to be Tom Cruise or Madonna. In fact, the best “celebrities” are those who your target market knows within the subject of your niche. Selling a guide […]
Marketing And The Social Media Ghost Town
The deserted town on the high plains with tumbleweed blowing through is a staple of western genre movies… …and the cyber-equivalent seems to be cropping up in social-media land… This wonderful cartoon from the great “marketoonist” Tom Fishburne says it all. One of the downsides of social media for small businesses is…
Viral Marketing With Frank Kern
Internet marketer (and also outstanding copywriter, although that is less well known) Frank Kern is a somewhat controversial figure. He attracts widespread praise… …but also some pretty vicious criticism and brickbats. Over the years I’ve spent a fair bit of money with Frank and one thing’s for sure… …it’s always well worth studying what he […]
Copywriting Video – Proving Credibility
Here’s another video from master copywriter John Carlton. It’s #3 in his “Copywriting Checklist” series titled “Proving Credibility” The point about “Proving Credibility” comes about halfway through and it’s quite subtle. It’s not the usual material about credentials and testimonials. It’s about how to present proof points and other elements of your proposition. John talks […]