May 2014 is approaching… …so time for smart marketers to plan ahead and look at some of the holidays, events and anniversaries in the month that can be used as part of an “event driven marketing” strategy. The two standout occasions are… …firstly “May Day” (May 1, of course)… …and then in most places apart […]
Planning For Marketing Success In 2014
If you’re using the quiet days between Christmas and New Year (or even early January) to plan and prepare for marketing success in 2014… …here are some pieces you might find thought-provoking and useful. First up… …probably the highest payoff action will be to map out a marketing calendar for the year ahead. Here’s a […]
Success And Goal Setting Tips For 2013 (Not Just For Copywriters)
Last year this post was well received… “Goal Setting And Success Tips For 2012 (Not Just For Copywriters” …so here’s an update for the coming year. Once again the great John Carlton has republished… “The Rest Of Your Freakin’ Life” …in what seems to have become an annual tradition (and a very worthwhile one). […]
Event-Driven Marketing In 2013 – Update
Following on from the earlier post… “Looking Ahead – Marketing Calendar 2013” …I’m prompted to make this update by an anniversary that falls today. 150 years ago in 1863 on January 9, the London Underground railway opened for business. It was a modest beginning. The initial line (the Metropolitan) ran from Paddington Station to Farringdon […]
December 2012 Is Here – Marketing Promotions In Full Swing!
It’s December 1st…I can’t believe the last month of 2012 is upon us! The Advent season starts tomorrow (December 2 this year, “officially” it’s the fourth Sunday before Christmas Day). You’re probably familiar with the traditional “Advent Calendars” where a new window is opened every day to reveal a Christmas-related item. You could easily adapt […]