Whoa…half of the year is almost gone… …as I am sharply reminded by preparing this look ahead at upcoming events in July 2011. Events, occasions and anniversaries, of course, that astute marketers can use as the basis for a campaign or promotion, Starting with Australia… …this is a pretty lean month. It’s the start of […]
Another Reason Why Marketing Promotions Linked To Events Succeed
This week saw the “Melbourne Cup” horse race here in Australia. (No luck for me in picking the winner, I’m afraid!) It’s a big event and known as “The Race That Stops A Nation”. Even though it’s an official holiday only in Melbourne… …it might as well be a national holiday for all the work […]
Looking Ahead – Marketing Calendar October 2010
Gee, we’re almost in the final quarter of the year…it will soon be Christmas! So, there’s no room for complacency in your marketing. Here’s my regular look ahead at upcoming events in October that could be used to organise a promotion. In Australia, October tends to be something of a “lull” ahead of the year […]
Looking Ahead – Marketing Calendar September 2010
Here’s our regular look ahead at upcoming events you might be able to build a marketing promotion around. In Australia, spring is here and quite a few things are happening this month… 1 September – The “official” first day of spring and also “National Wattle Day” 3 September – Australian National Flag Day 5 September […]
Looking Ahead – Marketing Calendar January 2009
Earlier this year I used to post fairly frequent reminders about upcoming events that could form the basis of a promotion or marketing campaign. I stopped those posts largely because I thought they were becomng a little redundant. However, I’ve noticed in the rush of events over recent months that I’ve tended to overlook upcoming […]