With June is approaching… …we’re almost halfway through the year 2013! That in itself can be used as the basis for a marketing promotion… …along with the other holidays and events that fall in the coming month. If you’re in the northern hemisphere… …the broad theme can be thought of as “Summer”. The Summer Solstice […]
Looking Ahead – Marketing Calendar May 2013
The month of May 2013 is approaching… …so time for smart marketers to plan ahead and look at some of the holidays, events and anniversaries in the month that can be used as part of an “event driven marketing” strategy. The two standout occasions are… …firstly “May Day” (May 1, of course)… …and then in […]
Looking Ahead – Marketing Calendar March 2013
Here’s a look at the events anniversaries and holidays in the coming month (March 2013) that we can use to build a marketing campaign, product launch or promotion around. First, in Australia… March 1- First day of autumn (already!) March 2 – Mardi Gras parade (Sydney) The Mardi Gras festival runs from Feb 8- Mar […]
Event-Driven Marketing In 2013 – Update
Following on from the earlier post… “Looking Ahead – Marketing Calendar 2013” …I’m prompted to make this update by an anniversary that falls today. 150 years ago in 1863 on January 9, the London Underground railway opened for business. It was a modest beginning. The initial line (the Metropolitan) ran from Paddington Station to Farringdon […]
Looking Ahead – Marketing Calendar 2013
Ideas to create a marketing calendar for 2013…
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