There seems to be a disturbance in “The Force”! Strange events are occurring. For example, in a referendum on June 23, the people of the UK voted to leave the European Union, despite the government, most of the mainstream media and the vast majority of the “Establishment” strongly supporting remaining. In the USA, Donald is […]
Looking Ahead – Marketing Calendar July 2016
Time for our regular look ahead…this time at the month of July 2016. Let’s take a look at the coming month for events, occasions, holidays and anniversaries that can form the basis for a marketing campaign or promotion and that you can use to create a marketing calendar July 2016. Two big themes or ideas. […]
Some Personal Observations On Buying Behaviour
Posting has been light of late… …because I’ve been in the process of relocating back to the UK from Australia. In between selling my apartment, making preparations for the move and making sure client work is not neglected… …posting here on the blog has taken a back seat. Now, all this recent activity has meant […]
No B.S. Trust-Based Marketing – Book Review
No B.S.Trust-Based Marketing: The Ultimate Guide to Creating Trust in an Understandably UN-Trusting World Outstanding new book from Dan Kennedy with contributions from Matt Zagula. This is pretty much all Dan (unlike some books with his name on the cover), which is a BIG plus as far as I’m concerned. OK so is this “Trust-Based […]