As a follow up to this month’s “Looking Ahead – Marketing Calendar December 2017” feature, here’s a reposting of a special guest post that has proved popular since it was originally published some years ago on the “Total Package” site (sadly no longer active). It’s from Troy White… …with some great marketing tips that can […]
December 2014 Is Here – Quick Review Of Holiday Promotion Ideas
A seasonal cartoon from the great marketoonist Tom Fishburne to kick off the post with a smile and a reminder of some of the perils of seasonal promotions. Use discounting wisely and strategically. It’s always better to add value in a promotion rather than simply cut price. December is here, the Advent Season has arrived… …and […]
Lead Generation The Direct Response Way – Part 2
Second of two guest posts from Troy White on the subject of lead generation and conversion, First part is here… “Lead Generation The Direct Response Way – Part 1” In this next part, we focus more on the vital task of turning those leads into actual sales and real dollars in the account. ***** Step […]
Copywriting Blogs – Additions To The Blogroll
Made a few additions to the blogroll of sites with a direct response copywriting and marketing theme. First up, I can’t believe that I had not already listed the blog of the outspoken, provocative and brilliant Drayton Bird. Regular posts often with fascinating details of the history of the direct response marketing business. “Drayton Bird […]