…or more specifically, beware of “Jumping The Shark” in your marketing. For those of you not familiar with the expression, “Jumping the shark” means…
Does My Logo Look Big In This?
Couple of cartoons from the always witty and insightful Tom Fishburne… …and…
The Peril Of The “Shiny Object” For Copywriters…
…and marketers especially. Seems to be a thought on a few people’s mind lately. We’ve had Lawrence Bernstein telling us to “Beware Of Shiny Objects”… …and my good mate copywriter Pete Godfrey is forever reminding his readers about this trap. (By the way, Pete’s recently relaunched his “Emotional Ad Writing & Marketing Letter” with a […]
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