Great cartoon from Tom Fishburne sums up one of the biggest mistakes in business and marketing… The full article “a better mousetrap” contains a number of interesting points and well worth the read. Two big points to consider… 1. Is anyone going to care about your better mousetrap? Or from a marketing perspective, are […]
Direct Response Marketing The Corleone Way
Been a while since I featured one of Tom Fishburne’s wonderful cartoons… …and this I think is a classic. Now, I confess that there are occasions where as a direct response marketer it would be nice to have this kind of offer available to use! However, there’s a serious marketing point here…
Does “Marketing Fairy Dust” Really Work?
“No” is the answer… …but that doesn’t stop some people from hoping! Tom Fishburne quite rightly says… “There is no marketing fairy dust. Yet. However, we marketers often get excited about the marketing fad du jour.” Read the whole article at “marketing fairy dust”. There’s a misconception that good direct response marketing and copywriting is […]
Marketing And The Holy Groupon
Gee, is there any marketing problem that a Groupon promotion can’t solve?!? As always, Tom Fishburne provides a light-hearted and thought-provoking insight into an aspect of contemporary marketing with his post “holy groupon”. Here’s my take on how Groupon and it’s numerous competitors (I notice Google has a coupon program in beta right now) fit […]
Why The Brand Didn’t Live Happily Ever After…
Couldn’t resist posting this wonderful cartoon from Tom Fishburne… Ties in nicely with recent posts about storytelling. Well worth reiterating the point that one of the most common mistakes in marketing and advertising is…