This latest Tom Fishburne cartoon brought a smile to my face… …and an instant identification with the main character! Perhaps I don’t quite need a separate bag for my “loyalty” cards but there are enough of them. Which begs the question, of course, how effective are these cards really? When every retailer has a similar […]
Perils Of Product Proliferation In Marketing
Wonderful cartoon from “marketoonist” Tom Fishburne to kick off 2012… “Product proliferation” or “line extension” is one of the biggest mistakes made in the conventional marketing arena… …and there are useful lessons for direct response marketers. Line extension sounds such as sensible and logical strategy. The justification is usually along the lines… 1. It’s a […]
Marketing Perils Of 12 Days Of Christmas Sales
The post Christmas sales are in full swing… …so this great Tom Fishburne cartoon is timely… Read the original post at… “on the 12th day of Christmas retailers gave to me”. Sales can be a great way to boost sales and profits in the short term… …but they carry great risks to long-term profitability if […]
Are You Guilty Of Any Of These Marketing Sins?
No apologies for posting another great marketing cartoon from Tom Fishburne… Read the original post at… “7 deadly sins of marketing” …for the inspiration behind the cartoon and an interesting case study about a small and spunky fashion company called Betabrand. My list of 7 marketing mistakes that I tend to see in the cases […]
Steve Jobs – Marketing And Business Giant
UPDATE (12 October 2011): Just added a great cartoon (above) from Tom Fishburne. Original and post at… “tribute to steve jobs”. Here are my original comments… *** Like many people, I guess, I was shocked when I heard of the death of Steve Jobs on October 5. Sure, I knew he had health problems but […]