I’ve been back from my Christmas trip to the UK for almost a week now and I’ve just about caught up with all the “stuff” that inevitably piles up! Going through my mail, came across the January issue of Reader’s Digest. Now, I have a subscription because of a tip from legendary copywriter John Caples. […]
“Scientific Advertising In The 21st Century” – Part 15 “Test Campaigns”
If there is one idea that justifies the use of the title “Scientific Advertising” by copywriter Claude Hopkins it’s this… “Almost any question can be answered, cheaply, quickly and finally, by a test campaign. And that’s the way to answer them – not by arguments around a table. Go to the court of last resort […]
A Marketing Lesson From Master Yoda
Have I mentioned I’m a big movie fan? Very excited about a couple of upcoming new movies. The new “Indiana Jones” episode and the “Iron Man” movie (yup, I’m a big comic book fan too!). Interesting, of course, to observe the build up to a big movie release. Marketing lessons there for product launches and […]
So How Much Is A Workshop With Copywriter John Carlton Really Worth?
Master copywriter John Carlton is holding a workshop this coming May 2-4. What’s interesting is the way he and his business partner Stan Dahl have chosen to market the event. They’ve decided to auction off the 20 available places on eBay. They are using a “Dutch Auction” process. How this works is that if you […]
Welcome To “Maximum Results Copywriting”!
Well “Howdy” and a warm welcome to my blog here at “Maximum Results Copywriting”. My name is Kevin Francis and I’m a freelance, full-time copywriter and cash flow strategist. So, what’s this blog about, why should you bother reading it and why should you pay any attention to what I have to say? Good questions! […]