We’re at the start of the Lunar (Chinese) New Year (19 February is the first day of the new year). The “Year Of The Horse” has just ended… …but in the West there’s some confusion over what this New Year should be called. Some say it’s the “Year Of The Sheep”. Others, “The Year Of […]
Planning Your Marketing And Personal Success In 2015
With the approach of the New Year of 2015… …this is a customary time (during the quiet days between Christmas and New Year, even into early January) to plan and prepare for marketing success in the year ahead. Here are some pieces you might find thought-provoking and useful. First up… …I’ve said this many times […]
GKIC London Chapter – Meeting 21 October 2014
The October meeting of the GKIC London Chapter was held on Tuesday , 21 September at “The Anthologist”. The aftermath of Hurricane Gonzalo was the cause of the late arrival of our main speaker so there was an unexpected bonus presentation from Moe Nawaz, trusted mentor and strategic advisor to top companies around the world. […]
Marketing Observations About McDonald’s Anniversaries 2014
2014 sees two significant anniversaries for McDonald’s. First up, it’s the 40th anniversary of the opening of the first store in the UK as I noticed when I happened to pop in to my local Mickey D’s for a quick breakfast. Now, I’m not a particularly regular patron at the Golden Arches but I’ve got […]
Persuasion Lesson From “Game Of Thrones”
OK, I confess I’m a BIG fan of “Game Of Thrones”. Borderline obsessed. I’ve read all of the books. Watched every episode of the show and eagerly await each new installment. I pore over reviews and the excellent commentary on the fan site Westeros.org. Now, of course, it’s important as a writer to understand great […]
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