Have I mentioned I’m a big movie fan? Very excited about a couple of upcoming new movies. The new “Indiana Jones” episode and the “Iron Man” movie (yup, I’m a big comic book fan too!). Interesting, of course, to observe the build up to a big movie release. Marketing lessons there for product launches and […]
What Copywriters Can Learn From Supermarket Queues (…And Airports!)
Had to go into the city today for an adjustment at my chiropractor. On the way back I had to pop into a supermarket to pick up some groceries (ah…the exciting life of a freelance copywriter). Because it was lunchtime, there was a huge queue and I ended up having to wait about 10 minutes to […]
Happy New Year! – Have You Planned Your Marketing Calendar?
A belated “Happy New Year” to you! I was away in the UK over the Christmas and New Year period visiting family. As always when I travel, it was interesting to observe what goes on in different countries. I’ll have more observations from my travels about marketing and copywriting in future posts. One thing, however. […]