Wishing you all a wonderful Christmas and holiday season! Master marketer and copywriter Ted Nicholas sent out a holiday message the other day With a subject line… …”Holiday Reflection By Ted Nicholas”… …it included a piece of writing that Ted especially likes. It’s the famous piece by Ralph Waldo Emerson… “To laugh often and much; […]
How Copywriting Can Make Virtually Any Product Exciting And Interesting
One of the challenges facing any copywriter is to come up with the “Big Idea” or the angle that makes a product or service exciting, or at least compelling, to the prospect. It’s what legendary copywriter John Carlton calls “The Hook”. Now, as I was walking along to my “Latin Cardio” class today (I’ll tell […]