As a follow up to the regular “Looking Ahead – Marketing Calendar” feature, here’s a special guest post from Troy White from “The Total Package”. Some great marketing tips that can be applied for other seasonal events, not just Christmas. Over to Troy and his “Holiday Promotions Ideas You Can Take To The Bank”… *****
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Copywriting Notes – Makepeace And Bencivenga Part 4
Welcome back to part 4 of the interview between top copywriters Clayton Makepeace and Gary Bencivenga. There’s a lot in this section and Gary’s comments about the nature of selling and how it has changed over the years will repay your close attention. Also, notice Gary’s comments about books like “Think And Grow Rich”. Let’s […]