It’s December 1st…I can’t believe the last month of 2012 is upon us! The Advent season starts tomorrow (December 2 this year, “officially” it’s the fourth Sunday before Christmas Day). You’re probably familiar with the traditional “Advent Calendars” where a new window is opened every day to reveal a Christmas-related item. You could easily adapt […]
Looking Ahead – Marketing Calendar November 2012
Time for our monthly look-ahead… …this time at November 2012… …for events, occasions and anniversaries we can use as the basis for marketing campaigns and promotions. We’re fast approaching the end of the year, and that means Christmas, of course. Major retailers will have started their Christmas campaigns a long time before now, so it’s […]
Looking Ahead – Marketing Calendar May 2012
OK, the month of May 2012 is approaching… …so time for smart marketers to plan ahead and look at some of the holidays, events and anniversaries in the month that can be used as part of an “event driven marketing” strategy. Locally in Australia, it’s a month with fewer events than April. It’s Autumn, so […]
“Father’s Day” – Reflections
Today (Sunday, 15 June) is Father’s Day in many countries (including the UK, USA, Canada and many others. Interestingly (to me, anyway!) down here in Australia (and New Zealand) Father’s Day is celebrated later in the year on the first Sunday of September. According to Wikipedia, the first modern Father’s Day celebration was on July […]
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