Time to look ahead at the month of March 2018 at the events anniversaries and holidays that we can use to build a marketing calendar for campaigns, product launches or promotions. The main occasion of general interest is St Patrick’s Day on March 17. Plenty of scope for ideas based around luck, good fortune and […]
Looking Ahead – Marketing Calendar December 2017
Time to look ahead and consider what’s available to the smart direct response marketer to create… …a marketing calendar for December 2017. That is to say, occasions, events and anniversaries that we can use as the building block for marketing campaigns and promotions. December of course means… …CHRISTMAS… …with the NEW YEAR not far behind […]
Looking Ahead – Marketing Calendar November 2017
Here’s the regular look ahead… …this time at the coming month of November 2017… …for events, occasions and anniversaries to use for campaigns and promotions in your marketing calendar November 2017. FIRST…a reminder that the end of the year and CHRISTMAS is fast approaching! For pretty much all marketers, Christmas and the New Year is […]
Looking Ahead – Marketing Calendar August 2017
Welcome to this month’s “Looking Ahead” feature. Here we’ll review events, occasions, holidays and anniversaries that you can use to build your event-driven marketing calendar August 2017. There are no major holidays this month. In the northern hemisphere it’s the dog days of summer. In the south it’s the last blast of winter. These “seasonal” […]
Looking Ahead – Marketing Calendar July 2017
Time for our regular look ahead…this time at the month of July 2017. Let’s take a look at the coming month for events, occasions, holidays and anniversaries that can form the basis for a marketing campaign or promotion and that you can use to create a marketing calendar July 2017. Two big themes or ideas. […]
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