Almost half way through 2010 and time to look ahead to June at events and occasions that could be used to build a marketing promotion around. Here in Australia, it’s Winter (June 1 being the “official” start to the season). The Queen’s Birthday long weekend falls on 12-14 June. The Winter solstice occurs this year […]
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Copywriting Notes – Makepeace And Kent Komae Part 1
One of the best ways to get insights into the copywriting mindset is to sit down and talk with a successful copywriter. And interviews are a great way to do that vicariously. So, when I recently stumbled across this interview that copywriting giant Clayton Makepeace conducted with Kent Komae, I thought it well worth bringing […]