I know that we in Direct Response Marketing prefer not to talk too much about “branding”, but there are a couple of recent news items that I think have some useful lessons. Firstly, Apple Computer recently opened the first proper “Apple Store” in Australia to scenes of chaos and pandemonium (“CBD Chaos As Apple Store […]
Copywriters – Are You Or Your Clients Making This Mistake?
“Every battle is won, before it is fought.” (From “The Art Of War” by Sun Tzu) I talked in a previous post about the dangers of complacency and underestimating the difficulty of a marketing project. Pete Godfrey, in his latest “Emotional Ad Writing And Marketing Letter” mentions the case of a pair of marketers who […]
Movies, Stories And Copywriting – Lessons From “There Will Be Blood”
I’ve mentioned previously that I love movies and recently went to see the new movie “There Will Be Blood”. Now, for copywriters and marketers movies and stories can contain many useful lessons. Why? Well because, used properly, stories can be employed in copywriting or your general marketing material to great effect. Basically, stories enable you to […]
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