Today we have part 5 of the Clayton Makepeace and Gary Bencivenga interview about the art and craft of copywriting as well as the life of a top copywriter. When I originally read this interview, this was the section where I really went “Wow!” and sat up and took even closer notice than before. You […]
Copywriting Notes – “Success Bullets” From…
…master copywriter Gary Bencivenga (with a title like that, couldn’t really be any other copywriter!). Gee, it’s been a while since I posted in this “Copywriting Notes” series. Hat tip to Lawrence Bernstein for alerting me to a new project from the great Gary Bencivenga. It’s called “Success Bullets” and it’s all about…
Rare Treat For Copywriters – New Bencivenga Bullet
Copywriting superstar Gary Bencivenga has just released a new edition of his “Marketing Bullets” newsletter. It’s all about “The 3 Greatest Copywriting Lessons I Ever Learned”. Essential reading for all copywriters and you can get the details at “Bencivenga Bullets“. Next post, I will get back to the “controversy” topic I mentioned previously.