It’s that time of the month again to look forward at next month (February 2012) and review the various holidays, events and anniversaries that smart marketers can use as the basis for a promotion or campaign. As an aside, seems it’s never too early to get started on your preparation. I was aghast to see […]
Looking Ahead – Marketing Calendar August 2011
Time for our monthly look ahead for event-based marketing opportunities in August 2011. Frankly, it’s a lean month both in the northern and southern hemispheres. In Australia, it’s the middle of winter and in the north it’s the lazy days of summer. So, you’ll need to look for more offbeat occasions, business-linked reasons and reasons […]
Looking Ahead – Marketing Calendar February 2011
Next month is February… …and that means Valentine’s Day (February 14, of course)! Other dates of note… 2 February – Groundhog Day 3 February – Chinese New Year (it’s the “Year of The Rabbit”) 6 February – Monopoly first went on sale in 1935 21 February – Presidents’ Day (USA) For more unusual anniversaries and […]
Marketing Lessons From Subway And “Jared”
Noticed this item today in the online “Advertising Age”… “Subway keeps trying to get off its diet of Jared, but it just can’t quit him. Like him or hate him (love surely isn’t an option), the seemingly ubiquitous sandwich-chain spokesman who lost 245 pounds on a diet of heroes is now notching his 10th year […]