Wishing you all a wonderful Christmas and holiday season! Master marketer and copywriter Ted Nicholas sent out a holiday message the other day With a subject line… …”Holiday Reflection By Ted Nicholas”… …it included a piece of writing that Ted especially likes. It’s the famous piece by Ralph Waldo Emerson… “To laugh often and much; […]
December Is Here…Recap Of Holiday Promotion Ideas
December is here, the Advent Season has arrived… … holiday marketing campaigns are in full swing. In my inbox this morning was a “12 Days Of Christmas” themed campaign… (let’s overlook the fact that officially the 12 Days of Christmas starts on…Christmas Day) …and event the spammers are getting in on the act! Subject line […]
Use And Abuse Of THIS Famous Headline
Recently invested in “The Secrets Of Emotional, HOT-Button Copywriting” by Denny Hatch. Highly recommended by copywriting giants such as Drayton Bird and David Garfinkel and so far I can only agree with them. Now, in the introduction, Denny revisits the famous headline written by Maxwell Sackheim for the Sherwin Cody School Of English… “Do You […]
Looking Ahead – Marketing Calendar December 2009
Hardly needs to be said that the main events in December for marketers to focus on are Christmas and New Year! Retail stores have been in full “Christmas Mode” for weeks already… …so if you haven’t yet started to plan your own promotion, there’s no time to lose. I’ve mentioned before that the start of […]
Are You Making These Major Copywriting Mistakes?
Had to smile when in my email inbox this morning was a notification of a post on Clayton Makepeace’s blog with the subject line… “Are you making these major copy mistakes, Kevin?” Couple of things to note…