I do a fair amount of work with clients on newsletters and there’s a lot more that goes into making a successful newsletter than simply the content. Like any marketing exercise, a considerable amount of thought needs to go in to understanding and providing what the reader actually wants so that they will continue to […]
Copywriting With An ‘S’ Or A ‘Z’?
…or how is a copywriter to handle “American” English, “British” English… …and even “Australian” English?!? Had an email from a client recently with a query over the correct spelling of a particular word… …is it with an “s” or a “z”? Well, of course, it depends…
The Secret Copywriting “Code”…
If you’ve been studying copywriting and direct response marketing for any length of time, you’ve probably come across… 1. The technique of using stories in your copy; and 2. The idea that “secrets” are a powerful device to attract the attention of your prospect. I was reminded of these 2 things over the last couple […]