A warm welcome to the “Looking Ahead” feature where we consider the coming month… …and the events, occasions, anniversaries and holidays that smart direct response marketers can use as the foundation for event-driven marketing promotions in a marketing calendar September 2017. After the lull of the last month or so… …it’s a time of a […]
Looking Ahead – Marketing Calendar September 2015
A warm welcome to the “Looking Ahead” feature where we consider the coming month… …and the events, occasions, anniversaries and holidays that smart direct response marketers can use as the foundation for event-driven marketing promotions in a marketing calendar September 2015. After the lull of the last month or so… …it’s a time of a […]
Looking Ahead – Marketing Calendar August 2015
Welcome to this month’s “Looking Ahead” feature. Here we’ll review events, occasions, holidays and anniversaries that you can use to build your event-driven marketing calendar August 2015. The calendar is pretty empty this month of major holidays. In the northern hemisphere it’s the dog days of summer. In the south it’s the last blast of […]
Chinese New Year 2015…Marketing Sheep And Goats
We’re at the start of the Lunar (Chinese) New Year (19 February is the first day of the new year). The “Year Of The Horse” has just ended… …but in the West there’s some confusion over what this New Year should be called. Some say it’s the “Year Of The Sheep”. Others, “The Year Of […]
Looking Ahead – Marketing Calendar September 2014
Welcome to the regular “Looking Ahead” feature where we consider the coming month, September 2014… …and the events, occasions, anniversaries and holidays that smart direct response marketers can use as the foundation for event-driven marketing promotions. After the lull of the last month or so… …it’s a time of a change of seasons. It’s Autumn […]