With the arrival of September, we’ve come to the start of the run-in to the end of the year. In Australia, it’s the beginning of spring… …and in the north it’s the end of summer and back to work and school. On September 23, it’s the autumn equinox in the north and the spring equinox […]
Looking Ahead – Marketing Calendar March 2011
Time for our monthly look at upcoming holidays, events and anniversaries… …that smart direct response marketers can use to build a campaign or promotion around. In Australia, there is a lot going on in March. The Sydney Mardi Gras Festival kicks off on February 19 and concludes with the famous parade and party on March […]
Looking Ahead – Marketing Calendar September 2010
Here’s our regular look ahead at upcoming events you might be able to build a marketing promotion around. In Australia, spring is here and quite a few things are happening this month… 1 September – The “official” first day of spring and also “National Wattle Day” 3 September – Australian National Flag Day 5 September […]
Looking Ahead – Marketing Calendar September 2009
A little later than usual (apologies, been very busy writing copy all week)… …here’s our look ahead to the month of September 2009 and events that an astute direct response marketer can make use of for a promotion . First up, while I remember, on the 9th of September the numeric version of the date […]
Looking Ahead – Marketing Calendar March 2009
Time for this month’s look ahead to noteworthy events in March that could provide focus for a marketing promotion or campaign. March is a relatively thin month… …but St Patrick’s Day (March 17) provides a potential opportunity. Slightly more off beat, the Spring Equinox (in the Northern Hemisphere) or Autumn Equinox (Southern Hemisphere) is on […]