There seems to be a collective anxiety in the world of marketing as business owners and managers ask themselves… 1. Do I need to be involved in social media? 2. If so, how do I do that? Or, in the case of the second question, of the numerous social media platforms around, which ones do I […]
Copywriting Horrors And Scary Marketing Blunders
The witching hour is fast approaching on this Halloween… …and it would remiss of this humble scribe to not take the opportunity to write a post riffing on the theme of contemporary horror in the fields of marketing and copywriting. Here, in no particular order, are 7 things that have scared me recently! 1. Ignorance […]
Masters Of Marketing And Copywriting That Really Sells
Attended the “Masters Of Marketing Masterclass” in Sydney the other day (October 25). Put on by the folks at “The Marketing Campus” it was billed as… “How to write content that really sells. Everything you must know to thrive and survive in today’s over-heated and over-hyped marketing environment” …the main attraction for me was to […]
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