2013 is almost over and the coming year of 2014 is fast approaching. Time to take a look ahead at the month of January 2014… …and events, anniversaries and other occasions that we can put to use for an event-driven marketing event or promotion. The start of the New Year itself is a great reason […]
Looking Ahead – Marketing Calendar January 2013
Well, 2012 is almost over and the New Year of 2013 is fast approaching. So, let’s take a look ahead at the month of January 2013… …and events, anniversaries and other occasions that we can put to use for an event-driven marketing event or promotion. Let’s not overlook the obvious, the start of the New […]
Sherlock Holmes And The Case Of The Consulting Copywriter
To my knowledge, there is no “Case Of The Consulting Copywriter” in the original Sherlock Holmes stories by Sir Arthur Conan Doyle. However, the great detective does have at least one great lesson for copywriters. And in the stories themselves, advertisements play a significant role on a number of occasions… …as we shall see. Before that, […]
Looking Ahead – Marketing Calendar January 2011
Christmas is fast approaching, along with the end of the year of course. What the hell happened to 2010?!? Not too late to launch your own Christmas or New Year promotion. With “New Year’s Resolutions” and plans for 2010 on people’s minds right now, it’s a great time to promote health, personal development and pretty […]
Marketing And Movie Trailers – Sherlock Holmes
Very much looking forward to the upcoming “Sherlock Holmes” movie with Robert Downey Jr and Jude Law. I’m a big fan of the original stories and have read them many, many times. So there’s always a degree of trepidation when someone decides to “interpret” a classic. In this case, however, the director Guy Ritchie is […]