…”Thank You” for the gift… …BUT go and read Chapter 13 of “Scientific Advertising” IMMEDIATELY! End of memo. This was prompted by the receipt in my mail box today of a very nice-looking small package from the tea company Twinings (of London). Now I certainly noticed the slightly bulky package amongst the mail… …a reminder […]
You Mean We Have To Keep Doing Social Media?!?
Two insightful marketing cartoons from the great Tom Fishburne. First this… Ah yes… …any form of marketing requires a sustained commitment if you want results. Tom suggests… “Instead of planning a social media campaign, make a social media commitment.” You can read the whole post at… “still on facebook” That post also mentions an interesting […]
Social Coupon Bandwagon – Marketers Tread Carefully
If you’re a marketer about to jump on the social coupon bandwagon… …might be worth reflecting on this for a moment… Now, I’m not suggesting that you “Be afraid, very afraid” of social coupons, but…
Gary Halbert On Essential Copywriting Books
Seems like aeons ago, I wrote a couple of posts “Copywriting Books That Shaped The Business – Take 1” and “Copywriting Books That Shaped The Business – Take 2” where top copywriters shared their thoughts about which are the most influential books on copywriting. While adding to my already vast collection of copywriting resources, I […]
“Scientific Advertising In The 21st Century” – Part 21 “Good Business”
With chapter 21, titled “Good Business”, we’ve come to the end of “Scientific Advertising” by copywriting and marketing pioneer Claude Hopkins. As you might expect, this chapter is something of a recap and restatement of Hopkins’ prime idea. That is…
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