We’ve just seen the latest orgy of self-indulgence from “Big Advertising” at Super Bowl 52. Great game apparently (I confess I’m not a fan of NFL) and the ads shown over the course of the game have become a major talking point. However, it seems unlikely that the folks paying for it all…the advertisers…will see […]
Marketing ROI…What’s That?!?
The great Tom Fishburne (marketoonist.com) draws attention to great unease over marketing ROI in some quarters of mainstream marketing land… “Marketers are facing increasing pressure to demonstrate ROI, but giving a simple answer to the ROI question still isn’t that simple. Econsultancy released a report last month titled “Marketing Budgets 2016” that flags ROI measurement as […]
Halloween And The Curse Of Zombie Marketing
This Halloween 2015 there’s plenty in the world of marketing to get “spooked” about. The ghost of the great Claude Hopkins probably still wanders the land wondering what happened to “Scientific Advertising”… …and would David Ogilvy even recognise the company that he founded and led to such great success? Their “Marketing Warnings From Beyond The […]
Chinese New Year 2015…Marketing Sheep And Goats
We’re at the start of the Lunar (Chinese) New Year (19 February is the first day of the new year). The “Year Of The Horse” has just ended… …but in the West there’s some confusion over what this New Year should be called. Some say it’s the “Year Of The Sheep”. Others, “The Year Of […]
Lamentable Mainstream Marketing – January 2015
WARNING! This post is a bit of a “rant” but hopefully contains some useful marketing points… …as well as providing a degree of amusement for you. It was prompted by a number of things… …firstly an example from the latest edition of “No B.S. Ruthless Management Of People And Profits” by Dan Kennedy. More about […]
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