Many direct response marketers and copywriters make use of stories in both sales copy and marketing in general. The advantages are many… It helps cut through the marketing clutter You can create a stronger emotional connection with your market It helps create the conditions for a successful sale Also…it makes the copy and marketing a […]
Looking Ahead – Marketing Calendar June 2017
With the month of June is approaching… …we’re almost halfway through the year 2017! That in itself can be used as the basis for a marketing promotion… …along with the other holidays and events that fall in the coming month… …to create your own marketing calendar June 2017. Also… …did you know that June is […]
Looking Ahead – Marketing Calendar June 2016
With the month of June is approaching… …we’re almost halfway through the year 2016! That in itself can be used as the basis for a marketing promotion… …along with the other holidays and events that fall in the coming month… …to create your own marketing calendar June 2016. Also… …did you know that June is […]
Persuasion Lesson From “Game Of Thrones”
OK, I confess I’m a BIG fan of “Game Of Thrones”. Borderline obsessed. I’ve read all of the books. Watched every episode of the show and eagerly await each new installment. I pore over reviews and the excellent commentary on the fan site Westeros.org. Now, of course, it’s important as a writer to understand great […]
A Marketing Lesson From Master Yoda
Have I mentioned I’m a big movie fan? Very excited about a couple of upcoming new movies. The new “Indiana Jones” episode and the “Iron Man” movie (yup, I’m a big comic book fan too!). Interesting, of course, to observe the build up to a big movie release. Marketing lessons there for product launches and […]