I’ve mentioned before how top copywriters like John Carlton and David Garfinkel recommend regularly studying popular publications like “National Enquirer” and “Cosmopolitan” to glean ideas for headlines, stories, trivia and tidbits of potentially useful information to weave into copy. And I’ve occasionally posted examples of “Strange But True” stories that have caught my eye and […]
So…You Can’t Write A Long Copy Salesletter…
…but you’re going to create a killer video! Or… “A simple letter is beyond you…but a Hollywood blockbuster…no problem!” OK. Get the picture. Look, the above comments (hopefully) don’t apply to you. But I’m going to go on a mini-rant about something that is annoying me at the moment. Bear with me because what I […]
Marketing Tips From The Dark Side…
Copywriting Notes – Makepeace And Kent Komae Part 1
One of the best ways to get insights into the copywriting mindset is to sit down and talk with a successful copywriter. And interviews are a great way to do that vicariously. So, when I recently stumbled across this interview that copywriting giant Clayton Makepeace conducted with Kent Komae, I thought it well worth bringing […]
Should Copywriters Forget The USP…
…and focus instead on “The Irresistible Offer”? That’s the advice of marketing maverick and genius Mark Joyner in his book “The Irresistible offer”. According to Mark, the Irresistible Offer is…