Over the Christmas break during a trip back to the UK, I finally got around to reading… How to Write Sales Letters That Sell …by the great Drayton Bird. The book was first published back in 1994 and my copy is the second edition (from 2002). The title is commendably straightforward and descriptive. The book […]
Attention Copywriters! The “Crazy 8” Video Sales Letter Formula
Copywriters…UPDATE (19 November 2011): The “Crazy 8” webinar took place yesterday (17 November US time, 18 November here in Australia)… …and BOY did the team over-deliver! Now if you missed out, it’s not too late… …because the webinar was recorded. You can still “register” here… www.keepkenstrong.com …and you’ll get not only some amazing bonuses but […]
Key Question To Answer…
…before you write a single word of copy. As a direct response copywriter, I read an awful lot of sales letters and advertisements, as you can imagine. The ones that tend to stand out to me are those that follow the advice of copywriting great Robert Collier…
Copywriting Review – “Swiping For Fun And Profit”
Last week, I mentioned a new special report from copywriter John Anghelache and promised you a review. Here it is… The report is titled… “Swiping For Fun And Profit – How To Find A Treasure Trove Of Hot Online Sales Letters Pulling In Millions Of Dollars!” The title is pretty self-explanatory but to elaborate a […]
Copywriting Notes – Being A Better Copywriter
Pete Godfrey’s “Emotional Ad Writing & Marketing Letter” arived in the mail the other day. Full of great material, as always, including these words from Pete on how to become a good copywriter…