I recently tweeted this post from Malcolm Auld… “Why Labor’s social media failed…” …because it contains a number of very interesting points for marketers considering how to use social media. (For non-Australian readers, the context of this is the recent Australian Federal election.) Point #1: “(Obama’s Director of Direct Marketing for his first election) …revealed […]
[Infographic] – Short History Of Online Video
Video has become increasingly important in online marketing… …so it’s worth knowing a little about the history and how online video has developed. Here’s a handy infographic summary… …with some observations to follow… OK, so WHY is video so important for online direct response marketing and copywriting? Two main areas… 1) TRAFFIC AND SEO Online […]
Ridiculous Breakthrough In Copywriting
If I said I knew a way you could write a complete sales letter (from scratch) in under two days, you’d tell me that was completely ridiculous, right? Yeah, you probably would say that. Because most people take a week…even months… to finish a sales letter that works. But if you found out that you would be given, and […]
Are You Guilty Of Any Of These Marketing Sins?
No apologies for posting another great marketing cartoon from Tom Fishburne… Read the original post at… “7 deadly sins of marketing” …for the inspiration behind the cartoon and an interesting case study about a small and spunky fashion company called Betabrand. My list of 7 marketing mistakes that I tend to see in the cases […]
Pens…And A Reminder Of Valuable Marketing Space
Call me stupid… …but one of life’s great mysteries to me is… …where do all the pens go? I mean, sure, some of them actually do run out of ink and they end up in the bin. But they are a definite minority of the ones I buy. Anyway, while I was at Officeworks the […]
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