…are only 2 things… …strategy and tactics! Or put another way… …there’s a lot of poorly directed activity that ends up being nothing more than a distraction. A suitable excuse to post this great Tom Fishburne cartoon… “5 types of social media strategies”. Reminds me a little of the great Claude Hopkins’ advice… “Don’t boast, […]
Positioning And Marketing – The Joy And The Hurt Of It
“The tai-pan is always alone, that being the joy and the hurt of it.” – from “Noble House” by James Clavell One of the most powerful concepts in marketing is the idea of “positioning”… …put simply, “owning” an idea in the mind of the consumer. For example, in the world of cars, BMW for most […]
Copywriting Blogs – Additions To The Blogroll
Made a few additions to the blogroll of sites with a direct response copywriting and marketing theme. First up, I can’t believe that I had not already listed the blog of the outspoken, provocative and brilliant Drayton Bird. Regular posts often with fascinating details of the history of the direct response marketing business. “Drayton Bird […]
More Thoughts On Marketing Via Groupon
I’ve discussed using Groupon as a marketing channel in previous posts… “Marketing And The Holy Groupon” “When ‘Success’ Might Put You Out Of Business” “Before Running A Groupon Promotion, Read This…” However, as it seems that running a Groupon (or other “daily deal”) promotion is the latest “hot” trend in marketing… …I feel obliged to […]
Copywriting Blogs Roundup – 19 June 2010
This week’s crop of copywriting and marketing blog posts worth your attention… From Drayton Bird, some fascinating research on the effect of offering discounts “Bribery works in mysterious ways”. Ryan Healy, guest blogging over at Michel Fortin’s explains “Why People Are Addicted To Info Products” (makes me feel slightly better about buying yet another copywriting […]