…but I like it! The Rolling Stones (well, Mick Jagger, at least) have long paid close attention to the money-making side of rock ‘n roll. Not surprising I guess, given their financial problems in the early 70s when they had to flee the UK to avoid the tax man. I’ve made mention of this before… […]
So…What’s In Prospect For Marketing In 2014?
Hope you enjoyed a wonderful Christmas! At the end of the year and especially in the lull between Christmas and New Year… …it’s a good time to take a little time to reflect on what major trends might impact on marketers and marketing in the coming year. Hopefully, you’ve already mapped out your Marketing Calendar […]
Marketing, The Rolling Stones, Now!
This year, 2012, marks the 50th anniversary of the founding of the “Greatest Rock’n Roll Band In the World”… …the Rolling Stones. Naturally, as good marketers, the band are marking the occasion with a new compilation album “Grrr!”… …a new logo… …plenty of commemorative merchandise… …a new film about the band “Crossfire Hurricane”… …PLUS a […]
Social Media Marketing With The Rolling Stones
Here’s a mini case study of social media marketing in action that I think contains a number of marketing lessons. It starts with me logging in to my personal Facebook account to check up on a couple of social activities I’m involved with. And on my wall I notice this… “The Rolling Stones – Here […]
Still Got Those “Someone Else Made All The Money” Marketing Blues
This caught my eye today… “Last of the legendary Delta bluesmen” …noting the passing on to the great gig in the sky of bluesman David “Honeyboy” Edwards. I confess I had never heard of Mr Edwards until today… …but like many rock fans have acquired an interest in the blues over the years. The mystique […]