Another guest post from friend and copywriting ace Pete Godfrey. This one is talking about one of the most important elements in your marketing… …and that’s getting the attention of your audience in the first place. Couple of notes about the article… 1) Pete talks about “The Collier Principle”. He explains it a little more […]
Key Question To Answer…
…before you write a single word of copy. As a direct response copywriter, I read an awful lot of sales letters and advertisements, as you can imagine. The ones that tend to stand out to me are those that follow the advice of copywriting great Robert Collier…
Gary Halbert On Essential Copywriting Books
Seems like aeons ago, I wrote a couple of posts “Copywriting Books That Shaped The Business – Take 1” and “Copywriting Books That Shaped The Business – Take 2” where top copywriters shared their thoughts about which are the most influential books on copywriting. While adding to my already vast collection of copywriting resources, I […]
Copywriting Books That Shaped The Business – Take 1
Penguin Books in the UK have a “Great Ideas” series of books that they describe as… “…the works of the great thinkers, pioneers, radicals and visionaries whose ideas shook civilization and helped make us who we are.” It occurred to me that it would be useful to have a similar list of the books that […]
Blogs For The “Hard Core” Copywriter
Been meaning to mention a couple of excellent copywriting blogs. Warning! These are for serious “Hard Core” copywriters only. The first is Lawrence Bernstein’s “Info Marketing Blog”. Lawrence is the guy behind “The Ultimate Online Swipe File” (currently being updated, I believe). I’ve mentioned before his free “127 Winning Headlines” special report. Lawrence is a […]