Wonderful cartoon from “marketoonist” Tom Fishburne to kick off 2012… “Product proliferation” or “line extension” is one of the biggest mistakes made in the conventional marketing arena… …and there are useful lessons for direct response marketers. Line extension sounds such as sensible and logical strategy. The justification is usually along the lines… 1. It’s a […]
Better Website Conversion Tips – Part 10
Been a while since the last in this series of “Better Website Conversion Tips”. Apologies dear reader! You can find the previous post in the series at… “Better Website Conversion Tips – Part 9”. Here’s the next in the series… *** Better Conversion Tip #10 – Test Credibility And Proof Another thing you’ll want to […]
Marketing And The Social Media Ghost Town
The deserted town on the high plains with tumbleweed blowing through is a staple of western genre movies… …and the cyber-equivalent seems to be cropping up in social-media land… This wonderful cartoon from the great “marketoonist” Tom Fishburne says it all. One of the downsides of social media for small businesses is…