As a follow up to this month’s “Looking Ahead – Marketing Calendar December 2017” feature, here’s a reposting of a special guest post that has proved popular since it was originally published some years ago on the “Total Package” site (sadly no longer active). It’s from Troy White… …with some great marketing tips that can […]
Lead Generation The Direct Response Way – Part 1
Some direct response marketing topics bear regular review. Lead generation is one of them. Gaining a new customer is widely regarded as one of the hardest and most expensive marketing tasks to accomplish. So here’s a guest post from fellow copywriter Troy White. I’ve posted guest articles from Troy before. At the much missed “Makepeace […]
Lot Of People Seem To Be Lovin’ McDonald’s
McDonald’s recently announced their financial results for 2012… “The company, which has enjoyed a stellar few years following the economic crisis, said that its turnover had increased by 12pc to $27bn, with net income increasing 11pc to $5.5bn. This is the ninth consecutive year that sales have increased after it suffered from a crisis of […]