Time for our regular look ahead…this time at the month of July 2014. Let’s take a look at the coming month at events, occasions, holidays and anniversaries that can form the basis for a marketing campaign or promotion. Two big themes or ideas. First, that we’re now in the second half of the year. As […]
Looking Ahead – Marketing Calendar April 2014
Here’s our regular look ahead at the coming month, April 2014… …and the events, holidays and anniversaries that a smart marketer can use as the foundation for an event-driven campaign or marketing promotion. The two main events of general interest this month are… …”April Fool’s Day” on the first of the month… …and Easter (April […]
Looking Ahead – Marketing Calendar October 2010
Gee, we’re almost in the final quarter of the year…it will soon be Christmas! So, there’s no room for complacency in your marketing. Here’s my regular look ahead at upcoming events in October that could be used to organise a promotion. In Australia, October tends to be something of a “lull” ahead of the year […]
Looking Ahead – Marketing Calendar September 2010
Here’s our regular look ahead at upcoming events you might be able to build a marketing promotion around. In Australia, spring is here and quite a few things are happening this month… 1 September – The “official” first day of spring and also “National Wattle Day” 3 September – Australian National Flag Day 5 September […]