Second of two guest posts from Troy White on the subject of lead generation and conversion, First part is here… “Lead Generation The Direct Response Way – Part 1” In this next part, we focus more on the vital task of turning those leads into actual sales and real dollars in the account. ***** Step […]
Better Website Conversion Tips – Part 2 and Part 3
Here are the next 2 tips in my “Better Website Conversion Tips” series… Better Conversion Tip #2 – Periodically Test Your Site This might sound obvious, but stuff happens with websites. Hosting companies can have problems, your site can get hacked (happened to me with this site)…there are many reasons why your site might be […]
Seth Godin Says This About Stories And Marketing
EDITOR’S NOTE: Copywriting giant Clayton Makepeace recently decided to cease publishing “The Total Package” on a regular basis. That’s a great shame because it really was a great resource for direct response copywriters and marketers. To fill some of the gap I’ve contacted some of the people who contributed to “The Total Package” and a […]
Crocodile Marketing Conference – Sunday Morning Session
“Discounting is EVIL!” – copywriter Pete Godfrey Well, after a raucous Saturday evening (so I’m told…yours truly retired at a relatively early hour)… …the Wizard himself, Pete Godfrey, presented the first session on Sunday morning. “Reinventing Your Marketing” …was the theme. Summarising the session…