I confess I was in two minds about whether to comment about the “50 Shades Of Grey” phenomenon… …but given the blanket media coverage this week ahead of the film’s release (conveniently timed for Valentine’s Day…a nice marketing touch) I decided it would be remiss of me not to make a few marketing-linked observations. Plus…it […]
Marketing And Copywriting With The Beatles
You’ve probably noticed that The Beatles are back in the news… …with the announcement last week that their catalogue of songs is now available through iTunes. As you might expect, there’s been enormous interest and The Beatles currently dominate the iTunes charts. So, how does this help you as a marketer or copywriter? Well, as […]
One Of The Biggest Copywriting Blunders…
Wonderful cartoon from the great Tom Fishburne… …neatly sums up one of the most common (and most damaging) mistakes made by amateur and rookie copywriters. Come to think of it, a lot of people who should know better get caught up in this. Always remember, it’s NOT about you and your product or service. It’s […]
Crocodile Marketing Conference – Saturday Afternoon Session
“Anything that gets in the way of allowing the money to come in is EVIL!” – Pete Godfrey Two sessions this afternoon… …and in a change of schedule Pete Godfrey delivered his “Cash Copy Made Easy” presentation. I guess Pete and Dave made a call on the level of experience of the audience and decided […]