Some direct response marketing topics bear regular review. Lead generation is one of them. Gaining a new customer is widely regarded as one of the hardest and most expensive marketing tasks to accomplish. So here’s a guest post from fellow copywriter Troy White. I’ve posted guest articles from Troy before. At the much missed “Makepeace […]
Keep This In Mind For Killer Copywriting Results…
In emotional direct response marketing and copywriting, it’s a central principle to focus not only the results that people will get from your product or service… …but also the feelings they will experience. While left-brain types like myself may not necessarily like it… ..the fact is that we humans are very much emotionally driven and […]
Info Products For Marketers Made Easy – Introduction
Even if you’re not in the “Information Marketing” business… …if you are serious about success as a direct response marketer you need your own high quality “Info Products”. You need them for… 1) Lead generation 2) Building credibility and TRUST and establishing your authority as an expert in your field 3) Premiums (or bonuses) to […]
Better Website Conversion Tips – Part 10
Been a while since the last in this series of “Better Website Conversion Tips”. Apologies dear reader! You can find the previous post in the series at… “Better Website Conversion Tips – Part 9”. Here’s the next in the series… *** Better Conversion Tip #10 – Test Credibility And Proof Another thing you’ll want to […]
Crocodile Marketing Conference – Sunday Morning Session
“Discounting is EVIL!” – copywriter Pete Godfrey Well, after a raucous Saturday evening (so I’m told…yours truly retired at a relatively early hour)… …the Wizard himself, Pete Godfrey, presented the first session on Sunday morning. “Reinventing Your Marketing” …was the theme. Summarising the session…