2014 sees two significant anniversaries for McDonald’s. First up, it’s the 40th anniversary of the opening of the first store in the UK as I noticed when I happened to pop in to my local Mickey D’s for a quick breakfast. Now, I’m not a particularly regular patron at the Golden Arches but I’ve got […]
If You Can Fake Marketing Authenticity…
…then you’ve probably got it made! Great marketing cartoon from Tom Fishburne… There’s a famous quote that goes… “The secret of success is sincerity. Once you can fake that you’ve got it made.” Originally from Jean Giraudoux (1882-1944) a French diplomat, dramatist and novelist (although I’m guessing the very first version would have been in…French!)… […]
Planning For Marketing Success In 2014
If you’re using the quiet days between Christmas and New Year (or even early January) to plan and prepare for marketing success in 2014… …here are some pieces you might find thought-provoking and useful. First up… …probably the highest payoff action will be to map out a marketing calendar for the year ahead. Here’s a […]
No B.S. Marketing To Leading Edge Boomers And Seniors – Book Review
Two types of marketer will find the book… “No BS Marketing To Leading Edge Boomers And Seniors” …very useful. Those who already market to Leading Edge Boomers And Seniors (“LEB/S”)… …and everybody else. That because… …the LEB/S group is WHERE THE MONEY IS! Consider these points… 1. Combined Boomer and Senior consumer population tops 117 million […]
December 2012 Is Here – Marketing Promotions In Full Swing!
It’s December 1st…I can’t believe the last month of 2012 is upon us! The Advent season starts tomorrow (December 2 this year, “officially” it’s the fourth Sunday before Christmas Day). You’re probably familiar with the traditional “Advent Calendars” where a new window is opened every day to reveal a Christmas-related item. You could easily adapt […]