Been doing some work lately on copywriting for video and scripting videos for clients. That’s given me plenty of excuses (not that I need them!) to take a look at movie trailers… …to get ideas and inspiration. Movie trailers are a very specific form of advertising and copy, when you think about it. The call […]
The Secret Copywriting “Code”…
If you’ve been studying copywriting and direct response marketing for any length of time, you’ve probably come across… 1. The technique of using stories in your copy; and 2. The idea that “secrets” are a powerful device to attract the attention of your prospect. I was reminded of these 2 things over the last couple […]