Another guest post from friend and copywriting ace Pete Godfrey. This one is talking about one of the most important elements in your marketing… …and that’s getting the attention of your audience in the first place. Couple of notes about the article… 1) Pete talks about “The Collier Principle”. He explains it a little more […]
Turning Marketing Trash Into Cash
Guest post from my good mate Pete Godfrey… …with some killer marketing tips on making the most of those old leads you might have hanging around. One tip of my own, from painful marketing experience, is that if you haven’t contacted these old leads for while… ..warm them up with a little relationship building, ideally […]
Drayton Bird On What Makes A Good Newsletter
I do a fair amount of work with clients on newsletters and there’s a lot more that goes into making a successful newsletter than simply the content. Like any marketing exercise, a considerable amount of thought needs to go in to understanding and providing what the reader actually wants so that they will continue to […]
Pete Godfrey’s Marketing Newsletter – 5th Anniversary
Received my copy of Pete Godfrey’s “Emotional Ad Writing & Marketing Letter” the other day. The May 2011 issue is issue #60 and marks the 5th anniversary of the newsletter. A big “Congratulations” to Pete, not many newsletters make it this far. As always, plenty of good material in this issue including the “Big Lesson” […]
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