Let’s take a look at the coming month of February 2015 for the various holidays, events and anniversaries that smart marketers can use as the basis for a promotion or campaign. And although we’re looking just one month ahead at February, it’s never too early to get started on your preparation for months and major […]
“Strictly” Marketing Tips
The 2014 series (#12) of “Strictly Come Dancing” has just concluded with celebrity Caroline Flack and pro-dance partner Pasha Kovalev lifting the glitterball trophy. And here’s one of the highlights of the series… Ballroom and latin dance is one of my great passions in life so no great surprise that I am a huge fan […]
December 2014 Is Here – Quick Review Of Holiday Promotion Ideas
A seasonal cartoon from the great marketoonist Tom Fishburne to kick off the post with a smile and a reminder of some of the perils of seasonal promotions. Use discounting wisely and strategically. It’s always better to add value in a promotion rather than simply cut price. December is here, the Advent Season has arrived… …and […]
GKIC London Chapter – Meeting 19 November 2014
The November 2014 meeting of the GKIC London Chapter took place on Wednesday (November 19) at a new venue… …”The Happenstance” on Ludgate Hill, London. The meeting kicked off with a presentation from guest speaker James Knight about the iMA system. James describes iMA as… “…an exciting new universal language, designed to maximise connectivity i.e. […]
GKIC London Chapter – Meeting 21 October 2014
The October meeting of the GKIC London Chapter was held on Tuesday , 21 September at “The Anthologist”. The aftermath of Hurricane Gonzalo was the cause of the late arrival of our main speaker so there was an unexpected bonus presentation from Moe Nawaz, trusted mentor and strategic advisor to top companies around the world. […]
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