Looking back over the past 12 months, here is a selection of books that practitioners of direct response marketing and advertising will find of interest and value. In the “No B.S.” range from Dan Kennedy came this offering… No B.S. Guide to Maximum Referrals and Customer Retention: The Ultimate No Holds Barred Plan to Securing […]
More About That Know, Like And Trust Thing…
In a recent post I revisited the direct response marketing idea that people do business with those that they know, like and trust… “Some Personal Observations On Buyer Behaviour” Noticed this post over at CopyBlogger… “30 Ways To Build The Know Like And Trust Factor That Builds An Audience” …that’s well-worth the read. Three sections […]
Facebook Business Pages…Build It…
Just because you build a Facebook business page doesn’t mean anyone will show up…
Drayton Bird On What Makes A Good Newsletter
I do a fair amount of work with clients on newsletters and there’s a lot more that goes into making a successful newsletter than simply the content. Like any marketing exercise, a considerable amount of thought needs to go in to understanding and providing what the reader actually wants so that they will continue to […]